Are You Engaging the Hispanic Market?

Currently, Latino and Latina buying power has reached $1.4 trillion. Hispanic people now account for approximately 17.4% of the U.S. population, amounting to more than 55 million people, according to the U.S. Census. The Latino and Latina population is projected to increase to nearly one-third of the U.S. population by 2060.

How are smart business owners responding? Most are investing dollars into learning how to successfully tap into the rapidly expanding Hispanic market.

The Big “I” Diversity Task Force is pleased to launch the Hispanic Market Resources area, now available for free on the Big “I” Diversity webpage. The resource area features invaluable insight into attracting and retaining Latino and Latina customers. Listen to a free 30-minute webinar from McDonald Marketing, explore Hispanic demographic information from Pew Research Center and review key marketing guides tailored to help you grow your Latino and Latina clientele.

While you’re there, also take a look at the new Millennial Resources area. The Big “I” Diversity Task Force is proud to be recognized for the second year in a row as one of the nation’s top 25 diversity councils!

This article originally appeared on

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