Trusted Choice® Brings Consumer Brand to CNBC Prime Time

Trusted Choice® is bringing the independent insurance consumer brand to CNBC with a sponsored content partnership.

The new partnership will place the consumer brand on one of CNBC’s hit television shows, “Billion Dollar Buyer.” Tillman Fertitta, billionaire restaurateur and host of the show, will “endorse” Trusted Choice agents during the spring premiere, presenting three 30-second vignettes that will highlight the importance of:

  • Equipment breakdown insurance
  • Employment practices liability
  • Use of personal property

Trusted Choice content will air throughout CNBC’s business day and primetime windows alongside Fertitta’s popular show. The brand will also appear in digital placements on CNBC-Make It properties and CNBC affiliate properties like Conde Nast, and will receive mentions and promotion from “Billion Dollar Buyer” social media handles.

Trusted Choice also plans to promote and host content to Trusted Choice-owned and -operated web properties, including Trusted Choice social media channels, the Big “I” website, state association websites and TrustedChoice.com.

The campaign flight is scheduled to last nine months, beginning with “Billion Dollar Buyer’s” season premiere in January 2018. For more information about the Trusted Choice sponsored content partnership, contact Demarcus Johnson.

This entry was posted in Marketing and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s