Trusted Choice® is bringing the independent insurance consumer brand to CNBC with a sponsored content partnership.
The new partnership will place the consumer brand on one of CNBC’s hit television shows, “Billion Dollar Buyer.” Tillman Fertitta, billionaire restaurateur and host of the show, will “endorse” Trusted Choice agents during the spring premiere, presenting three 30-second vignettes that will highlight the importance of:
- Equipment breakdown insurance
- Employment practices liability
- Use of personal property
Trusted Choice content will air throughout CNBC’s business day and primetime windows alongside Fertitta’s popular show. The brand will also appear in digital placements on CNBC-Make It properties and CNBC affiliate properties like Conde Nast, and will receive mentions and promotion from “Billion Dollar Buyer” social media handles.
Trusted Choice also plans to promote and host content to Trusted Choice-owned and -operated web properties, including Trusted Choice social media channels, the Big “I” website, state association websites and TrustedChoice.com.
The campaign flight is scheduled to last nine months, beginning with “Billion Dollar Buyer’s” season premiere in January 2018. For more information about the Trusted Choice sponsored content partnership, contact Demarcus Johnson.