Building a thriving small business and brand hinges on a well-developed digital presence. The first stop for consumers exploring new products and businesses tend to be online platforms. Whether researching customer reviews or going directly to the source, consumers eventually find their way to a business’s website and social media page before making purchase decisions.
Independent agents must be prepared to meet consumers online, but building a digital presence can be complex and overwhelming. Countless platforms occupy the web, each with their own features, options and benefits, and today’s digital best practices could be ancient history in just a few months.
Trusted Choice® offers tools and resources to simplify the process and help independent insurance agents improve their digital marketing. A Trusted Choice digital review analyzes an agency’s website and social media properties to discover opportunities, determine weaknesses and build on strengths. These in-depth reviews cover all corners of digital marketing, delivering performance measurements and analytics, offering qualitative insights on specific ways to improve.
A digital review first dives into an agency’s website, assessing SEO, mobile use, usability, social integration and more. The evaluations score website performance on a scale of 0–100 and offer actionable suggestions for improving website effectiveness.
The social media portion of a review weighs an agency’s social media activity, providing a blueprint for developing an effective social media presence integrated with the agency’s website and overall brand. From choosing the right platform and creating the page to developing a content strategy and engaging followers, a social media review dives into all aspects and features of each social media platform: