Trusted Choice® recently launched Advertising 101, an online training series designed to help independent insurance agents understand, design and execute a successful advertising campaign.
The nine-part series guides agents from start to finish, touching on advertising goals, market research, budgeting, strategy, media, working with advertising agencies, developing ad content and measurement.
Advertising 101 explores the basics of the broad and complex space that is advertising, and simplifies the process through best practices for print, television, digital or outdoor campaigns. The series helps agents conceptualize, strategize and implement the entire advertising process.
Start your advertising training today and explore other Trusted Choice content, resources and training.