The Sales Lion Talks Tips on Selling to the Digital Consumer at IIAT’s Annual Conference

Kown as the “Sales Lion,” Marcus Sheridan has been named by Forbes  as “1 of 20round-headshot_marcus-sheridan speakers you don’t want to miss an opportunity to see.” IIAT Annual Conference attendees will have two opportunities to see Marcus speak on Friday, June 15 at the JW Marriott San Antonio.

In his first session, Show it: How the Video Revolution Has Changed Buyers Forever and What the Insurance Industry Must Do about It, Marcus will show attendees how to go beyond basic videos and start using video to truly build your brand, increase new business and sales, and become the trusted leader within the insurance space. If you’re looking to be inspired in ways you’ve never thought about video before, and want actionable steps you can immediately apply to your agency, this is a session you won’t want to miss!

For his keynote address during the Annual Awards Luncheon, Marcus will present, The Digital Consumer: How Today’s Buyer has Changed and What Your Business Must Do About It. More than any other time in the last 100 years, the buyer of today has made a dramatic shift in the way they make purchasing decisions. In this talk, Marcus brings clarity to the way buyers have changed and exactly what companies must do to not only align themselves with this shift in buyer patterns, but take advantage of the digital age as well.


This summer, it’s all business (and fun), at IIAT’s Annual Conference and Trade Show, June 13-15, in San Antonio. Bring the whole family along to enjoy a mini-vacation at the beautiful JW Marriott San Antonio Hill Country Resort.

Get Details and Register.

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