The Trusted Choice® Distracted Driving campaign emphasizes the importance of both driving without distractions and having proper auto insurance in the event of accidents or injuries.
Campaign elements, including graphics, videos and audio ads, are all available online for Big “I” members to use in their own marketing materials.
While the powerful campaign has already received positive feedback from the Big “I” Board of Directors and company partners, Trusted Choice plans to further expand the campaign this fall. New elements will emphasize the dangers of driving while applying makeup, as well as driving while smoking.
You can access and order campaign elements by logging in to the Big “I” website and viewing the campaign on the Made for You webpage. You can also leverage the Distracted Driving Toolkit elements to raise awareness and encourage members to support the movement.
If you have any questions or would like to receive additional information, contact Madeleine Stern.