Express Yourself: The Human Way to Market Your Agency

In 2015, Renado Robinson quit his job with Travelers to start his own independent agency in Fort Mill, South Carolina.

Robinson had started his Travelers career in 1997 as the mailman. When he went off on his own, he didn’t have an agency license or any appointments with carriers, and his main marketing strategy was cold calling.

Early on, Robinson remembers meeting a prospect at their door. They told him they weren’t interested. Two months later, “I went back with a dozen donuts and said, ‘I’m just trying to sweeten you guys up a little bit,’” he recalls. “A month after that, they called me to write their homeowners.”

Robinson ended up saving the couple 40% on their homeowners policy, then followed up with birthday cards later that year.

Read more at IA Magazine

This entry was posted in human resources, Marketing and tagged , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s