Category Archives: Marketing

E&O Risk: Agents, Carriers Urged to Review Web Copy

A website can be an effective consumer marketing tool. But have you thought about it also as an E&O risk? E&O carriers are concerned about emerging issues with agency websites, according to industry veterans Joyce Sigler, account executive and systems … Continue reading

Posted in Marketing | Tagged , | Leave a comment

Don’t Miss New Resources in the Trusted Choice® Content-to-Share Library

Promote your agency with new Trusted Choice® digital marketing and advertising materials. The new graphics, videos and articles are available for direct download via the website, where members can easily filter content by topic to find what they are looking … Continue reading

Posted in Marketing | Tagged , | Leave a comment

Trusted Choice® Offers Customized Facebook Cover Photos

Trusted Choice® is now accepting requests to create free customized Facebook cover photos to improve your members’ visibility on social media. This new offering is part of Trusted Choice’s mission to help Big “I” members hone their digital brand and … Continue reading

Posted in Marketing | Tagged , | Leave a comment

Trusted Choice® Launches ‘I Am’ Campaign

Insurance customers should know their agents. That’s why Trusted Choice® launched the new “I Am” campaign for independent agents t​o help them show their clients a more personal side of insurance. Complete with print ads, digital graphics and videos, the … Continue reading

Posted in Marketing | Tagged , | Leave a comment

Trusted Choice to Host Instructional Webinars to Help Members Maximize Resources

As the national marketing brand, Trusted Choice offers a complete toolbox of resources, content and development opportunities to help independent insurance agents differentiate their agency from the competition. Next month, Trusted Choice® will host two instructional webinars on how Big … Continue reading

Posted in Marketing | Tagged | Leave a comment

Trusted Choice® Opens 2018 Marketing Reimbursement Program

Trusted Choice® continues to ease the financial burden for independent insurance agents by providing marketing tools and offsetting the costs through the Marketing Reimbursement Program (MRP). Applications for the 2018 MRP are now available. New members and first-time MRP users … Continue reading

Posted in Marketing | Tagged , | Leave a comment

Reach Your Advertising Potential with Advertising 101

Trusted Choice® recently launched Advertising 101, an online training series designed to help independent insurance agents understand, design and execute a successful advertising campaign. The nine-part series guides agents from start to finish, touching on advertising goals, market research, budgeting, … Continue reading

Posted in Advertising 101, Marketing | Leave a comment

A Trusted Choice® Digital Review Can Help You Get More from Digital Marketing

Building a thriving small business and brand hinges on a well-developed digital presence. The first stop for consumers exploring new products and businesses tend to be online platforms. Whether researching customer reviews or going directly to the source, consumers eventually … Continue reading

Posted in Marketing | Tagged , | Leave a comment

Original Content Rules on Social Media

Social media can increase sales. It can also aid in positioning a personal brand or company brand. Many of us who see the value in social media spend a great deal of time browsing the internet looking for content to … Continue reading

Posted in Marketing | Tagged , , , , , | Leave a comment

What’s In a Website? How Does Your’s Stack Up?

How does your website rank as far as attractiveness and user experience? Is it easy to navigate? Are visitors able to quickly find what they want? Research shows people judge how a website looks in a fraction of a second. … Continue reading

Posted in Marketing | Tagged , | Leave a comment