Category Archives: Marketing

Trusted Choice® Opens 2018 Marketing Reimbursement Program

Trusted Choice® continues to ease the financial burden for independent insurance agents by providing marketing tools and offsetting the costs through the Marketing Reimbursement Program (MRP). Applications for the 2018 MRP are now available. New members and first-time MRP users … Continue reading

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Reach Your Advertising Potential with Advertising 101

Trusted Choice® recently launched Advertising 101, an online training series designed to help independent insurance agents understand, design and execute a successful advertising campaign. The nine-part series guides agents from start to finish, touching on advertising goals, market research, budgeting, … Continue reading

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A Trusted Choice® Digital Review Can Help You Get More from Digital Marketing

Building a thriving small business and brand hinges on a well-developed digital presence. The first stop for consumers exploring new products and businesses tend to be online platforms. Whether researching customer reviews or going directly to the source, consumers eventually … Continue reading

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Original Content Rules on Social Media

Social media can increase sales. It can also aid in positioning a personal brand or company brand. Many of us who see the value in social media spend a great deal of time browsing the internet looking for content to … Continue reading

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What’s In a Website? How Does Your’s Stack Up?

How does your website rank as far as attractiveness and user experience? Is it easy to navigate? Are visitors able to quickly find what they want? Research shows people judge how a website looks in a fraction of a second. … Continue reading

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Trusted Choice® Brings Consumer Brand to CNBC Prime Time

Trusted Choice® is bringing the independent insurance consumer brand to CNBC with a sponsored content partnership. The new partnership will place the consumer brand on one of CNBC’s hit television shows, “Billion Dollar Buyer.” Tillman Fertitta, billionaire restaurateur and host … Continue reading

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Is Social Media Advertising? Should I Pay?

Ten years ago if you asked, I’d tell you social media makes sense for product and service promotion. After all, skepticism greets advertisements. Brands benefit from peer recommendations. A friend’s suggestion is much more convincing than an ad. For these … Continue reading

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Are You Getting Everything You Can from Google Chrome?

Are you still using that old browser? Many Internet users have switched to Chrome. Since being launched in 2008, Google Chrome has become the most popular web browser.  It has a clean design, is fast and simple-to-use.  But have you … Continue reading

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Trusted Choice® Opens 2017 Marketing Reimbursement Program

Applications for the 2017 Marketing Reimbursement Program (MRP) are now available. With this program, Trusted Choice® continues to ease the financial burden for independent agencies by providing marketing tools and offsetting the costs. New members and first-time MRP users can … Continue reading

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Don’t Miss Out on Sales Opportunities: Ensure Your Agency’s Contact Data is Correct

One of the most valuable resources your agency owns is customer data. When you want to reach out to your customers and prospects, it is critical to have current contact data. IIAT and the Big “I” have the same needs, … Continue reading

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