Category Archives: Marketing

Is Social Media Advertising? Should I Pay?

Ten years ago if you asked, I’d tell you social media makes sense for product and service promotion. After all, skepticism greets advertisements. Brands benefit from peer recommendations. A friend’s suggestion is much more convincing than an ad. For these … Continue reading

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Are You Getting Everything You Can from Google Chrome?

Are you still using that old browser? Many Internet users have switched to Chrome. Since being launched in 2008, Google Chrome has become the most popular web browser.  It has a clean design, is fast and simple-to-use.  But have you … Continue reading

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Trusted Choice® Opens 2017 Marketing Reimbursement Program

Applications for the 2017 Marketing Reimbursement Program (MRP) are now available. With this program, Trusted Choice® continues to ease the financial burden for independent agencies by providing marketing tools and offsetting the costs. New members and first-time MRP users can … Continue reading

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Don’t Miss Out on Sales Opportunities: Ensure Your Agency’s Contact Data is Correct

One of the most valuable resources your agency owns is customer data. When you want to reach out to your customers and prospects, it is critical to have current contact data. IIAT and the Big “I” have the same needs, … Continue reading

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What is Inbound Marketing and Does it Still Work?

Also known as content marketing, inbound marketing has been around for a while and has helped businesses tell their story to the online community. Perhaps the most common form of content marketing is a website blog. The reason why marketers … Continue reading

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Have You Given Thought to Your Personal Brand?

What is the Benefit of Personal Branding? If you’re in business you probably have given some thought to your brand. More and more, a business brand isn’t enough. Today people in business are giving increasing attention to their personal brand. … Continue reading

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Announcing the TrustedChoice.com Help Desk

TrustedChoice.com just released their new Help Desk, a collection of resources that is designed to help Advantage subscribers best-utilize their Advantage profile. An improved profile better represents your agency to consumers, and ultimately generates more referrals of the types of … Continue reading

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Are You On the Map?

Is your business information on Google Maps? Is it correct? If it’s not, that’s an unnecessary barrier for customers. Continue reading

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