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Category Archives: Marketing
Social Media Marketing Aids
When it comes to using social media to market your agency, it can be difficult. However, for those who are truly looking to implement social media marketing into their marketing plan, there are a plethora of tools that can help … Continue reading
Leverage New Trusted Choice® Content-to-Share Materials
It’s sunny, warm, and the start of an eventful time of year. If you’re looking for a way to raise awareness about seasonal exposures, utilize the new summer-themed Trusted Choice® content-to-share materials from the member resource website. As spring transitions … Continue reading
Posted in Marketing, News, Sales & Marketing
Tagged Big "I", Content-to-Share, Trusted Choice
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Be a Digital Dominator with Trusted Choice Digital Marketing Resources
Relationships fuel the independent insurance industry. From solutions that connect the right person to the right agent at the right time to providing resources that help agents become digital dominators, the Big “I” Trusted Choice marketing solutions are designed to … Continue reading
Express Yourself: The Human Way to Market Your Agency
In 2015, Renado Robinson quit his job with Travelers to start his own independent agency in Fort Mill, South Carolina. Robinson had started his Travelers career in 1997 as the mailman. When he went off on his own, he didn’t … Continue reading
Trusted Choice® Expands Distracted Driving Campaign
April is known for two very important things: rain showers and Distracted Driving Awareness Month. Every year, hundreds of people are injured or killed in accidents involving some form of distracted driving. To honor the annual awareness initiative, Trusted Choice® … Continue reading
Insurcon 2019 Preview: The Difference Between Customer Service & Customer Experience
By Kelly Donahue-Piro Agency Performance Partners, President Agency Appeal, Co-Founder When I first got into the insurance space I remember many agency owners telling me the same thing: “We give good customer service.” I started thinking, if everyone gives good … Continue reading
Custom On-Hold Messages for Independent Agents
What do your callers hear when they need to wait On Hold on the phone? Are you presenting a professional image, showing appreciation, and conveying helpful information? Commercials On Hold easily converts “hold time” into a powerful customer relations tool. … Continue reading
Trusted Choice® Opens 2019 Marketing Reimbursement Program
Trusted Choice® continues to ease the financial burden for independent insurance agents by providing marketing tools and offsetting the costs through the Marketing Reimbursement Program (MRP). New members and first-time MRP users can receive up to $1,250 by co-branding their advertising … Continue reading
Joe Vincent Seminar Preview: Three Essentials and Four Cornerstones for Insurance Sales and Marketing in Today’s Changing World
The Center for Media Research recently reported on a study from Forrester Research that included this fascinating point: “Customers now control the buying process far more than today’s vendors control the selling process.” That’s certainly the case in the insurance … Continue reading
Posted in Events, Marketing, Uncategorized
Tagged Joe Vincent Management Seminar, Scott McKain
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E&O Risk: Agents, Carriers Urged to Review Web Copy
A website can be an effective consumer marketing tool. But have you thought about it also as an E&O risk? E&O carriers are concerned about emerging issues with agency websites, according to industry veterans Joyce Sigler, account executive and systems … Continue reading
