Category Archives: Marketing

Trusted Choice® Seeks Feedback on Member Resources

Trusted Choice is seeking feedback on its existing member resources and is encouraging members to share their marketing challenges. Trusted Choice already offers a suite of digital marketing tools, including training modules and ready-to-use social media content, but they want … Continue reading

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Social Media Marketing Aids

When it comes to using social media to market your agency, it can be difficult. However, for those who are truly looking to implement social media marketing into their marketing plan, there are a plethora of tools that can help … Continue reading

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Leverage New Trusted Choice® Content-to-Share Materials

​It’s​ sunny, warm, and the start of an eventful time of year. If you’re looking for a way to raise awareness about seasonal exposures, utilize the new summer-themed Trusted Choice® content-to-share materials from the member resource website. As spring transitions … Continue reading

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Be a Digital Dominator with Trusted Choice Digital Marketing Resources

Relationships fuel the independent insurance industry. From solutions that connect the right person to the right agent at the right time to providing resources that help agents become digital dominators, the Big “I” Trusted Choice marketing solutions are designed to … Continue reading

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Express Yourself: The Human Way to Market Your Agency

In 2015, Renado Robinson quit his job with Travelers to start his own independent agency in Fort Mill, South Carolina. Robinson had started his Travelers career in 1997 as the mailman. When he went off on his own, he didn’t … Continue reading

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Trusted Choice® Expands Distracted Driving Campaign

April is known for two very important things: rain showers and Distracted Driving Awareness Month. Every year, hundreds of people are injured or killed in accidents involving some form of distracted driving. To honor the annual awareness initiative, Trusted Choice® … Continue reading

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Insurcon 2019 Preview: The Difference Between Customer Service & Customer Experience

By Kelly Donahue-Piro Agency Performance Partners, President Agency Appeal, Co-Founder When I first got into the insurance space I remember many agency owners telling me the same thing: “We give good customer service.” I started thinking, if everyone gives good … Continue reading

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Custom On-Hold Messages for Independent Agents

What do your callers hear when they need to wait On Hold on the phone?  Are you presenting a professional image, showing appreciation, and conveying helpful information? Commercials On Hold easily converts “hold time” into a powerful customer relations tool.  … Continue reading

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Trusted Choice® Opens 2019 Marketing Reimbursement Program

Trusted Choice® continues to ease the financial burden for independent insurance agents by providing marketing tools and offsetting the costs through the Marketing Reimbursement Program (MRP). New members and first-time MRP users can receive up to $1,250 by co-branding their advertising … Continue reading

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Joe Vincent Seminar Preview: Three Essentials and Four Cornerstones for Insurance Sales and Marketing in Today’s Changing World

The Center for Media Research recently reported on a study from Forrester Research that included this fascinating point: “Customers now control the buying process far more than today’s vendors control the selling process.” That’s certainly the case in the insurance … Continue reading

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