Category Archives: Marketing

Insurcon 2019 Preview: The Difference Between Customer Service & Customer Experience

By Kelly Donahue-Piro Agency Performance Partners, President Agency Appeal, Co-Founder When I first got into the insurance space I remember many agency owners telling me the same thing: “We give good customer service.” I started thinking, if everyone gives good … Continue reading

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Custom On-Hold Messages for Independent Agents

What do your callers hear when they need to wait On Hold on the phone?  Are you presenting a professional image, showing appreciation, and conveying helpful information? Commercials On Hold easily converts “hold time” into a powerful customer relations tool.  … Continue reading

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Trusted Choice® Opens 2019 Marketing Reimbursement Program

Trusted Choice® continues to ease the financial burden for independent insurance agents by providing marketing tools and offsetting the costs through the Marketing Reimbursement Program (MRP). New members and first-time MRP users can receive up to $1,250 by co-branding their advertising … Continue reading

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Joe Vincent Seminar Preview: Three Essentials and Four Cornerstones for Insurance Sales and Marketing in Today’s Changing World

The Center for Media Research recently reported on a study from Forrester Research that included this fascinating point: “Customers now control the buying process far more than today’s vendors control the selling process.” That’s certainly the case in the insurance … Continue reading

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E&O Risk: Agents, Carriers Urged to Review Web Copy

A website can be an effective consumer marketing tool. But have you thought about it also as an E&O risk? E&O carriers are concerned about emerging issues with agency websites, according to industry veterans Joyce Sigler, account executive and systems … Continue reading

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Don’t Miss New Resources in the Trusted Choice® Content-to-Share Library

Promote your agency with new Trusted Choice® digital marketing and advertising materials. The new graphics, videos and articles are available for direct download via the website, where members can easily filter content by topic to find what they are looking … Continue reading

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Trusted Choice® Offers Customized Facebook Cover Photos

Trusted Choice® is now accepting requests to create free customized Facebook cover photos to improve your members’ visibility on social media. This new offering is part of Trusted Choice’s mission to help Big “I” members hone their digital brand and … Continue reading

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Trusted Choice® Launches ‘I Am’ Campaign

Insurance customers should know their agents. That’s why Trusted Choice® launched the new “I Am” campaign for independent agents t​o help them show their clients a more personal side of insurance. Complete with print ads, digital graphics and videos, the … Continue reading

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Trusted Choice to Host Instructional Webinars to Help Members Maximize Resources

As the national marketing brand, Trusted Choice offers a complete toolbox of resources, content and development opportunities to help independent insurance agents differentiate their agency from the competition. Next month, Trusted Choice® will host two instructional webinars on how Big … Continue reading

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Trusted Choice® Opens 2018 Marketing Reimbursement Program

Trusted Choice® continues to ease the financial burden for independent insurance agents by providing marketing tools and offsetting the costs through the Marketing Reimbursement Program (MRP). Applications for the 2018 MRP are now available. New members and first-time MRP users … Continue reading

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