Tag Archives: social media

Is Social Media Advertising? Should I Pay?

Ten years ago if you asked, I’d tell you social media makes sense for product and service promotion. After all, skepticism greets advertisements. Brands benefit from peer recommendations. A friend’s suggestion is much more convincing than an ad. For these … Continue reading

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What is Inbound Marketing and Does it Still Work?

Also known as content marketing, inbound marketing has been around for a while and has helped businesses tell their story to the online community. Perhaps the most common form of content marketing is a website blog. The reason why marketers … Continue reading

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Have You Given Thought to Your Personal Brand?

What is the Benefit of Personal Branding? If you’re in business you probably have given some thought to your brand. More and more, a business brand isn’t enough. Today people in business are giving increasing attention to their personal brand. … Continue reading

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Mitigate E&O Risks When Using Social Media

There are more than 185 million Facebook users in the United States and 50 million businesses using Facebook as a means of marketing and interaction. People routinely conduct business by sending Facebook messages, Twitter direct messages, or text messages. Indeed, … Continue reading

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LevelFirst Unveils New Website

The new LevelFirst website is online. Today IIAT-owned LevelFirst unveiled a redesigned website featuring a cleaner, updated look and enhanced navigation. The result of several months of planning, the site was designed to allow independent insurance agents to locate products, contact … Continue reading

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