Tag Archives: technology

The Road Ahead: Meeting Old Challenges with New Technology

Think about it: just 100 years ago, people traveled by horse, wrote letters to communicate and used candles to provide light. Can you imagine doing all three simultaneously? Well, today that same person would be driving down the road in … Continue reading

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Point/Counterpoint: Is Texting a Viable Form of Client Communication?

In a recent Independent Agent magazine article, two independent agents debated the merits of using text messaging to communicate with clients. Ashley Fitzsimmons, an insurance specialist at Fitzsimmons Insurance Agency, Inc. in Forest City, Penn., argues that texting is a valuable … Continue reading

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Is Social Media Advertising? Should I Pay?

Ten years ago if you asked, I’d tell you social media makes sense for product and service promotion. After all, skepticism greets advertisements. Brands benefit from peer recommendations. A friend’s suggestion is much more convincing than an ad. For these … Continue reading

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Insurance Websites Not Keeping Pace with Changing Customer Expectations, Says J.D. Power Study

Although the Digital Shopping Experience Is Getting Easier, There Is Only Modest Improvement When It Comes to Digital Self-Service Tasks Insurer websites are not keeping up with customer expectations, with just over half saying they “definitely will” return to the … Continue reading

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Hard Trend #1: Mobile First

In a recent Texas Agent article, reference was made to the seven trends identified as “hard trends” by the Agents Council for Technology. According to 2009 JEV Key Note Speaker and renowned futurist Daniel Burres, a hard trend “is something … Continue reading

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